Get cooking inspires the biggest names in Media
19/05/2009
Media companies are realising they must create the right atmosphere for ideas and ‘place’ is the new buzz word. Some of the biggest media names (such as Young & Rubicam, Abbott Mead Vickers BBDO Ltd and Euro RSCG) have been sending their creative teams to Venturis-Table in London as part of their brainstorming sessions.
Venturis-Table is London’s Corporate Cookery Centre and has kitchens designed to mimic the comforting atmosphere of a family home. According to Anna Venturi, the managing director, “the experience is sensory, hands-on and invigoratingly non-corporate and is proving the perfect way to engage restless creative types”
One media client, WPP was tasked with a complicated client rebranding and brought the project team to Venturi’s Table’s to cook orecchiette, meatballs and tiramisu and then brainstorm ideas around the wooden, Underwood island in its Sicilian kitchen.
Martin Cole, a planning director for WPP explains “We are always encouraging our creatives not to work. This may sound strange but ideas come when we are not focussing on the problem itself. Diversions and new environments are a brilliant way of getting people to think and talk in ways which are unexpected and the unexpected often brings new answers to an existing problem. The good thing about Venturi’s Table is that its approach means individuals collaborate together rather than compete. People have to get their hands dirty and get stuck in whilst doing something at odds with normal office practices- this helps generate ideas.”
For media companies wanting to book a Venturi’s Table Corporate Cookery experience visit www.venturis-table.com for more information or call 020 8875 7488.
Read the full version of this article on teambuilding and brainstorming venues in London
