Ethical SEO
17/10/2012
There are unethical SEO companies that have given a bad name to the industry, what must be recognised is that not all SEO companies are like this. Here are a few tips of how you can distinguish a unethical SEO company;
1. What does the SEO Company actually want to do?
Make sure that it is clear what their plans are to ethically get your site visible in search engines. If they do not make this clear enough ask for more explanation. They must be aware that unless the SEO company creates decent content your site could be removed or drop from the Google index completely.
2. A guarantee of a #1 ranking on search engines
No one can guarantee this therefore you must be aware of the SEO companies that claim they will 100% guarantee top rankings. The fact is that there are so many elements that rank your site and they are always changing so guaranteeing you can always be top is untrue.
3. Understand where your money is going
If a SEO company promises that you will be ranked high make sure this in the advertising section rather than in organic search results. This can be done in other search engines but not necessarily Google as they clearly label their advertising links.
4. How you can determine if they are ethical?
There are warnings signs to determine an unethical SEO company, the list is not comprehensive so your must trust instincts if you do have any doubts. Some points to think about .
• owns shadow domains
• puts links to their other clients on doorway pages
• offers to sell keywords in the address bar
• doesn't distinguish between actual search results and ads that appear on search results pages
• guarantees ranking, but only on obscure, long keyword phrases you would get anyway
• operates with multiple aliases or falsified WHOIS info
• gets traffic from "fake" search engines, spyware, or scumware
• has had domains removed from Google's index or is not itself listed in Google
(source: Google support)
Cornish Web Services offers ethical search engine optimisation, we will not promise anything that is impossible or which could affect our clients in the long term. If you are looking for an ethical SEO company then Cornish WebServices would be happy to help contact us today or brose our SEO pages to find out more.
