Internet Marketing ahead of the Holiday Season
09/10/2012
In the world of ecommerce, it’s never too early to think about the Christmas. According to a recent eMarketer report online Christmas sales will continue to grow year on year because of the lingering effect of the economic crisis. This means Christmas 2012 will see millions flocking online to purchase their gifts on the internet. Therefore, companies should be focusing on their internet marketing strategies to try bolstering sales through increasing traffic to their sites.
The Christmas period seems to start earlier every year, as competition increases for sales and with the economic crisis still very much affecting consumer spending, companies should be asking how they can stand out from the vast amount of e-commerce sites offering Christmas deals and special offers. This is why companies must assess their search engine optimisation campaigns early on, as SEO will generate incremental increases in traffic. It is definitely the long term benefit which makes SEO so powerful and gives companies sustainable traffic and longevity in their online pursuits.
Companies should also think about social media as part of their overall internet marketing strategy. Social media is fast becoming a powerful tool in extend reach and expanding online presence. A recent study showed that 80% of people will do business with a company only after they have established trust. Social media posting and interaction can go a long way in establishing trust between retailer and consumer and restoring the human element to your brand.
During the next few months it is important to up internet marketing activities, post content, interact and optimise to increase the visibility of your company, which will have an effect not just for Christmas but throughout the year.
To find out more about internet marketing strategy, contact us on 0330 555 4680 We can also manage your SEO so that you are getting the most out of your website. For more information, fill out a contact form.
