What to look for in a CMS p1 - SEO Friendly CMS.
10/12/2012
When looking for an effective content management system it’s easy to get bogged down in the technical details and jargon. Just like going to the supermarket, is it important to make a list of the features that you really need to get the most out of your website. This is the first instalment of ‘what to look for in a CMS’ a series of articles outlining what you really need to consider when choosing a CMS. In this instalment we discuss why you need to think about using an SEO friendly CMS before you go any further!
At this stage you have figured out that you require a CMS system to manage the content of your professional website. Regardless of the product you are selling or the service you are offering, most businesses should think about their goals for the website. Leads, sales and generating business is most often the bottom line - this is the reason for the website. Whether you are a photographer showcasing your work online, or a small shop selling homemade cakes, the bottom line is still the same - getting people to view your site to generate engagement and activity of some sort.
Therefore you must ask yourself the following question: what is the best platform to build my website on so that I can drive significant traffic to the site and ultimately generate the most leads and sales? The bulk of your traffic will come from search engines, as that is the first port of call for your target audience who are looking for services and products like yours. Therefore, using an SEO friendly CMS is a must!
There is no point in having a website if it is not accessible and visible to search engines; you should choose an SEO friendly CMS that allows and supports search engine optimisation from the ground up. You need to look for the basics such as customisable file names and locations, URLs, titles, descriptions, headings, links and ALT tags all of which contribute massively to obtaining a decent rank in Google. Look for SEO plugins and extra features such as automatic 301’s and ask your prospective provider about the SEO functionality of the CMS.
Another great tip is to look for a company who specialises in SEO services as naturally they will possess an SEO friendly CMS which is specifically designed to maximise their SEO efforts. They will be able to provide you with advice and support when producing SEO friendly copy for your website.
Extra CMS is an SEO friendly content management system that supports SEO from the ground up as you write the content. Extra CMS takes all aspects of accessibility into account from filenames to asset management, even onsite applications allowing you to build a website which is automatically more visible to search engines. Cornish web services specialise in SEO and so Extra CMS is built with the latest practices in mind. For more information about what an SEO friendly CMS can do for you, please visit www.extracms.co.uk.
