Apple is Top World Brand
12/05/2011
In terms of most popular and well known brands, Apple has come top in the worldwide stakes.
According to research agency Millward Brown, with a value of over $150 billion Apple is worth more than Microsoft and has overtaken Google to become the most valuable worldwide consumer facing brand.
For more read this recent article on Mashable.com:
Not only did Apple surpass Microsoft in market capitalization to become the second most valuable U.S. company in 2010, it also superseded Google to become the most valuable consumer-facing brand in the world, according to a study published by global research agency Millward Brown.
Apple’s brand value jumped 84% to $153.3 billion, driven largely by the company’s success with the iPad and iPhone 4, the study found. Google’s brand declined 2% to $111.5 billion. IBM, McDonald’s and Microsoft rounded out the top five.
With a 246% increase in brand value to $19.1 billion — the greatest leap of any company in the survey — Facebook made its debut on the top 100 chart at number 35. Baidu, the leading search engine in China, was the second-fastest climber at 141%, placing it at number 29.
Written by Lauren Indvik, 10th May 2011.
