AdWords Tips for E-commerce Websites
20/08/2012
When using AdWords there are some tips to take into account if you are a small online business or e-commerce website owner wanting to make the most of pay-per-click advertising.
These tips can be used when designing your online ad campaigns as well as optimising your site for maximum conversions and sales.
Although click-through rate is important, it is the conversions that really count when measuring the success of an AdWords campaign for an e-commerce site.
After all, conversions mean sales which are the ultimate return on investment. Click-through may show that you have initially attracted people to your website but they may well bounce off at this stage.
If you are going to make conversions then your Google Ads need to sell. Well thought out word and image selection can mean the difference between click-throughs and conversions.
Increasing the quality scores of your ads via clever images and words may also lead to lower CPC over time, making your Google AdWords campaigns more cost effective.
If you are going to monitor your return on investment (ROI) from AdWords you also need to track conversions alongside your costs. Setting up conversion tracking is essential if you are going to measure the financial success of your AdWords campaign.
These basic tips for using AdWords for small businesses will ensure you get off to a good start with your online ad campaigns. Pay-per-click advertising is a great way to generate sales from your e-commerce website and just a few tweaks will ensure you are making the most of your AdWords campaign.
Cornish WebServices can offer expert AdWords campaign management. We create quality ads and ensure that results are being tracked so that our clients are making the best return on investment. For more information on our PPC management contact us today.
