Kent Tourism Alliance request another 3 PPC campaigns
10/06/2008
Cornish WebServices have been providing PPC campaign management for the Kent Tourism Alliance for several years, and this Spring have been asked to help with another 3 specific online marketing campaigns.
These online marketing campaigns are timed to coincide with local events and offline advertising through more traditional marketing channels.
The tourism industry has particular challenges in terms of PPC marketing, namely the strong seasonality of the market. This makes many of the traditional keyword analysis tools unhelpful as they are providing data which refers to the wrong season. For this type of client Cornish WebServices are able to make use of a large amount of historic marketing data they have been storing and analysing in the tourism (and other) markets.
Cornish WebServices also provide PPC campaign management to other local tourism authorities (for example Lincolnshire) and other tourism related website such as hotels. Although most of this work is in English, some campaigns have been in French, Dutch or German. We have also worked for overseas clients marketing into the UK.
