New Rules on Landing Page Quality Score
31/05/2011
Google has recently begun to highlight how landing pages affect quality score. Site quality policy violations will now be reported in Google Adwords reports.
Anything that Google believes spoils a users experience when they click on a paid search ad within a landing page, will lower the advertisers quality score.
Previously all types of bad user experience issues were labelled as landing page problems. Now general user experience issues are separated from ad quality issues, giving the advertiser a better idea of how the ads on a landing page affect the website’s quality score.
For more read Click Equations blog:
A few weeks ago, Google clarified one of the many mysteries of the role landing pages play in the calculation of quality score, with the announcement that site quality policy violations would now be reported via a new message in the status column in the AdWords keywords report.
Google wants anyone who clicks on a paid search ad to be treated well before and after their click. Anything which they believe could reduce the quality of that experience is considered grounds for lowering your quality score. By doing this they hope to reduce the number of people who see your ads, the prominence they achieve on result pages, and make a few bucks by charging you a ‘bad advertiser’ tax.
Written by Craig Danuloff, May 24 2011.
Comment
This is good news in terms of consumers because it means they are less likely to be bombarded with poor advertising. However as the above blog item mentions, less people are likely to see your ads in the first place. It means that advertisers and website owners will need to monitor their PPC ad campaigns and see how they are affecting the websites quality score. This new transparency in Google Adwords reports will enable advertisers to plan and target their advertisements better.
