The Basics of Location Based Advertising
06/02/2012
Location based advertising is a type of PPC advertising that takes advantage of the geographical position of the person that is searching online for say a restaurant or museum.
This is becoming increasingly relevant in the Smartphone market. When someone searches the net on their phone, using an app that incorporates location based advertising, the advertisers know where they are and can send a relevant ad.
For example if they are standing in front of a particular coffee shop, they could be sent an ad or money off coupon for that coffee shop instantly. They may also be sent an ad for other shops, restaurants and businesses in the vicinity.
This PPC advertising is shown to really work as it is a powerful incentive for the consumer to reap the rewards sent to them and it is fantastic for the business because they can target likely customers in the area.
This location based advertising works through GPS, which uses satellites to give locations. Cell phone triangulation technology also jump starts GPS to recognise your location more quickly when you are using your mobile phone.
Geofences enable advertisers to vary the reach of their ad, so for example in a busy highstreet a restaurant may only want to target people that are a couple of blocks away as they are unlikey to walk further. On the other hand a restaurant off a motorway would need a wider Geofence because people that are miles away may still drive to the restaurant.
So if you are a consumer facing business and run pay-per-click ads it is important to understand the power of location based advertising. As part of your PPC campaign, it can really help reach a captive market on the internet.
Cornish WebServices can advise you on pay-per-click advertising and create PCC ads that draw people to your website and ultimately bring in more business. Contact us for more information on the power of PPC.
