PPC success - 4x more sales and 2x profit in one month
05/05/2009
Paid search (Pay per click) advertising through for example AdWords will often produce a high ROI very quickly. In ecommerce websites PPC advertising can be very accurately used to generate more profitable sales as everything is so measurable.
Cornish WebServices were asked to manage the PPC campaign for an ecommerce website selling bikes and biking accessories. We created a new campaign to target missing keywords and improved the existing campaigns. Within just one month the results were impressive with the number of sales increasing more than 4 times and the profit doubling. The average CPC (cost per click) was reduced by a massive 60%.
These figures show how dramatic an improvement can occur with PPC account optimisation. The above account had in fact been well setup, but as the products and website changed the initial ads became less effective and new features within AdWords were not being used to full advantage.
The extra sales and profit obtained from the above website are far higher than our account management fees, so using a PPC agency to manage the PPC advertising has proved very effective.
For more information on this case study or PPC management please contact Cornish WebServices.
