PPC success - Brochures and Bookings up by 738%
10/09/2008
Paid search (Pay per click) advertising through for example AdWords will often give very fast improvements and produce a high ROI very quickly.
Cornish WebServices were asked to manage the PPC campaign for a regional Tourism organisation with the aim of increasing the number of brochures sent out and increasing the number of accommodation bookings.
The results were excellent with numbers of brochure requests and accommodation bookings up by 738%. Even more significant was that with Cornish PPC management the actual AdWords advertising spend was reduced by 28% - so more brochure request and bookings for less money.
How was this achieved?
By very careful account optimisation. It is often under estimated how much of a difference the skills and expertise of the account manager can make to the campaign results. Within Cornish WebServices we expect a minimum of 40% improvement for all PPC campaigns when we take over the management of them from clients. We achieve this by only using skilled and experienced staff who have all passed the professional AdWords exam. Many PPC agencies have staff managing client PPC campaigns whilst they study for the exam, but within Cornish WebServices this does not happen.
We also monitor accounts very regularly, and not just once per month. This enables a much faster and more responsive account management service. The results speak for themselves.
For more information on this case study or PPC management please contact Cornish WebServices.
