Be Proactive with your PPC
02/12/2011
For PPC Managers and those who use Google AdWords, it is vital to keep up to date with changes in pay-per-click advertising to ensure your websites are being fully optimised.
If you don’t keep updating your PPC strategy you risk losing out to the competing websites in your field who also utilise online advertising.
There are always areas to grow your PPC as well as areas to save costs. The main actions to take are:
- Keep a watchful eye on your keywords to see which are doing well and which are not, then pause and restart according to what is going well.
- Be a front runner in terms of the latest pay-per-click updates. Test out new technology that Google AdWords offers and see if it works for you.
- If your account is going well and you are reaching targets, don' sit back! Try new strategies.
- Work through your PPC accounts methodically and cocentrate on a small set of variables that are followed through.
- Use your analytics to understand how visitors are interacting with your websites.
- Other website optimisation can also work alongside PPC. Try SEO or other internet marketing such as social media.
Remember with PPC, and internet marketing as a whole, it pays to be proactive and not just to maintain your optimisation!
Ask Cornish WebServices about our expert PPC management services.
Read PPC Hero for more tips on how to make the most of paid search.
