eXtra Search client Welco praises PPC management of their website
10/01/2011
Welco have praised eXtra Search for their work on managing a highly successful PPC account for their website, which sells industrial and commercial workplace equipment.
Dan Cure, website manager of Welco, said: "I approached eXtra Search with a view to managing our Adwords account, following the re-launch of our B2B E-Commerce site. Although the brand had employed paid search for several years, it had always received low-priority in terms of budget and had therefore suffered from a lack of time and expertise."
Dan was pleased with the quick results achieved for the Welco site, commenting: “eXtra Search immediately rectified these problems and made structural changes to the account that began to reap conversions and significantly reduce the cost-per-click (CPC), whilst building up a solid account reputation.”
He also praised the comprehensive approach eXtra Search took to their internet marketing, adding: “Over a period of weeks, the account grew and the number of active keywords became larger as performance improved. Moreover, eXtra Search understood the nature of the brand and the market place to the extent that processes were put in place to compensate for offline factors and metrics as well as online conversion.
I would highly recommend eXtra Search as a digital agency to any brand or business that is serious about making big improvements to their online performance", Dan enthusiastically concluded.
For expert PPC management visit the eXtra Search website, a specialist division of Cornish WebServices.
For a huge variety of industrial and commercial workplace products visit www.welco.co.uk
