Google Revises SEO Rules
26/03/2012
Google has announced that it is tweaking its SEO rules again. The ‘Google-Bot’ will now further penalise websites that over-optimise to try and get prime ranking results.
Google will downgrade sites that focus on excessive optimisation in order to achieve good SEO results, instead rewarding sites that rise to the top of the search engine naturally through relevant content. Google’s definition of over optimisation includes too many keywords on a page or exchanging too many links.
There are other new factors too that Google has yet to outline, making it difficult for website owners to know whether they will be affected by the new rules but also preventing those who would use the information to immediately re-invent their site for their own benefit.
Google already have people monitoring SEO activity and the revised rules will become more and more relevant over the next few months as offending sites will be penalised. No one is yet quite sure yet what this will involve however.
This tightening of natural search etiquette should not affect website owners or SEO managers that produce quality content however. This means the importance of well written web pages and articles is increasingly relevant.
Basically if you have a business website that needs revising or want a new website, then it is important to employ SEO managers that can offer you content that won’t be penalised by Google’s new rules.
Cornish WebServices provide quality SEO management that means your website ranks highly on Google. We have years of search engine optimisation experience and know how to produce content that weathers Google’s ever-changing rules.
If you want a consistently well-performing website then contact Cornish WebServices about our top quality SEO services.
