The Facts About Negative SEO
29/06/2012
Search Engine Optimisation or SEO helps websites rise up the rankings. But did you know that SEO can also be used negatively to damage website rankings?
Negative SEO has become a bigger concern since the latest Google ‘Penguin’ algorithm update in April of this year. Google further downgraded poor quality website content in this update, concentrating on websites that contained lots of spammy links.
After the Penguin algorithm update, any sites that were associated with paid link networks saw their rankings significantly drop. This is where negative SEO became more damaging because people who submitted rival websites to these paid link networks, saw their competitor’s sites heavily penalised by Google.
So, negative SEO can easily be used to manipulate the natural search rankings of other websites. In addition to linking known spam link generators to competitor’s websites there are other tricks that competitors can use to damage SEO. These include creating fake negative business reviews and duplicating someone elses website content across the internet.
To avoid negative SEO make sure you look out for it regularly. For instance if you find a fake review of your website, ask the website containing this review to remove it immediately. Similarly if you find your website content has been copied, contact the website immediately and ask them to take it down.
Concentrating on improving your own search engine optimisation by making your website content as good quality as possible is also important. This way any negative SEO will have less of an impact because your website will already rank highly in the search engines.
Cornish WebServices provide superior SEO management to ensure that our client’s websites rise up the search engines and stay there. We can advise on all aspects of search engine optimisation and keep up to date with the latest SEO news that may affect website rankings.
For more information on how we can help with your SEO contact us on 0330 555 4680.
