Small Business Online Trends 2013
Going into 2013, business owners must take control of their marketing, particularly their online marketing efforts as this is a crucial component of success. Below are 5 small business online trends which should be thought about in depth ahead of the New Year and implemented into your strategy.
The death of static websites:
Your website should be your strongest marketing tool online and a static website which only talks about yourself is a thing of the past. Content needs to be reviewed so that they content reflects and addresses what you can do for your clients, leading to a call to action.
This means creating quality content is where it all starts, as it has been stated before – content is king. A good SEO agency will be able to advise and create great quality, optimised content as the wording and information needs fine planning, thought and keyword research.
Content must be continuously added to the website. The content must educate, capture their attention and gain trust as well as be well optimised.
Get decent SEO advice:
As a small business owner it is difficult to handle all aspects of your organisation yourself. Many start-ups owners tend to be the CEO the CMO the CFA etc, however, outsourcing your SEO activities will provide you with more time to focus on business growth. As mentioned before, an SEO agency will be able to provide flexible solutions and packages suitable for small businesses. This investment could go a long way improving visibility, generating leads and contributing to the general growth of your business.
Invest in mobile
It is reported that in 2013, mobile internet access will continue to rise and rival that of desktops. This means that businesses should be thinking about how they can have a mobile presence. Don’t miss out on the opportunity and get ready to support mobile access. The main growth areas are tablets and smartphones so bear this in mind and get decent mobile advice from your internet marketing agency.
Email Marketing
Although thought to be in decline, email marketing is still a good way to compliment your internet presence. Maybe you could implement a marketing plan to produce an ebook or a valuable product which is free on sign up. Use email marketing to develop a relationship with subscribers and attracts interested prospects.
Web presence optimisation
Businesses need to increase their ‘digital footprint’ by using social media. This creates higher visibility, encourages interaction and networking, attracts your ideal client and generally builds relationships with clients. It is important to review your social media activities regularly to make sure you are getting a good return on your investment. Make sure you are on the correct sites, for example if you have a more visual product, Pinterest would be a sensible solution to consider. For more information please visit www.cornishwebservices.co.uk or call +44 (0) 330 555 4680.
Published on 23/11/2012
