Facebook Improves Its Ad Analytics
25/04/2012
With advertisers spending more and more on Facebook these days, they are even more keen to know how their paid ads are performing.
With this in mind, Facebook are going to provide more detailed metrics about Facebook ads. Advertisers will be able to find out how people reacted to their Facebook ads and whether they converted.
A wider range of reactions that users have to an ad will be measured. This will include activities like claiming an offer, sharing a post or liking an ad.
Previously advertisers had only been able to measure app installs or page links. This change marks a huge step forward in terms of transparency and sharing of information between Facebook and users of its advertising model.
Facebook is continually making changes and updates to its offering. Many businesses that have Facebook pages would like to be able to understand make the most of the social network and use its advertising to boost their business.
Cornish WebServices can offer expert social media knowledge to businesses. We can set up or manage Facebook profiles to ensure they are become a valuable part of a company’s internet marketing strategy.
For more information on social media setup contact Cornish WebServices today.
