Social Media Reach Being Used to Remember the Fallen
05/11/2012
The Royal British Legion has announced that it will be the first UK organisation to use a social media tool to encourage people to mark the two-minute silence on the 11th November at 11am.
The message:
"I'll be remembering the fallen at 11 o'clock #2MinuteSilence #LestWeForget,"
will be sent at 09:00 GMT on Remembrance Sunday.
The Royal British Legion will use Thunderclap to allow Twitter and Facebook users to simultaneously send the message at the same time. The same system has been used successfully by the UN to support World Humanitarian Day.
Helen Hill, head of remembrance at The Royal British Legion, said: "We hope to create the largest ever show of online remembrance by using the communicative power of social media to remind millions of Britons that they have a very personal opportunity to honour the men and women who paid the ultimate sacrifice."
It is hoped that thousands of the UK's estimated 10 million Twitter and 33 million Facebook users will take part.
We Will Remember Them!
The act of observing a two-minute silence began in 1919 following the Armistice at 11am on 11 November 1918 at the end of World War I.
The Royal British Legion is the UK's leading armed forces charity and it ensures those who gave their lives in wars and conflicts are remembered.
You can join The Royal British Legion Thunderclap at https://www.thunderclap.it/projects/547-two-minute-silence
Power of Social Media
This is another demonstration of the power of social media for reaching people in their daily lives. If your organisation isn’t socially switch on then it’s time to talk to us on +44 (0) 330 555 4680
