Business Social Media Site LinkedIn Continues to Grow in Popularity
14/02/2013
The popularity of LinkedIn is continuing to increase. Their recently announced quarterly profits were double what was expected and sent their share prices up by 10% as soon as the news was announced.
LinkedIn was founded in 2002 by former employees of PayPal and has steadily increased in popularity over the years. Recent updates to its user interface and social networking opportunities are making it even more popular.
Profits recently reached over $40 million, around double what was expected. The popularity of LinkedIn is thought to be due to increased numbers of recruiters and job seekers signing up to use the site as a way to fill and find jobs.
LinkedIn continues to be the front runner in business social media, because of its CV style format it is a great way for people to share their work experience and get noticed online. If it continues to develop its social networking features, this popularity will only increase.
Future prospects for the social media site are bright and it is becoming more and more popular worldwide, with international earnings now 38% of the total business revenue according to recent reports.
LinkedIn has actually exceeded its earning forecasts for seven consecutive quarters and it is looking highly likely that this upward curve will continue in future.
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