Social Should Be Part of Internet Marketing
10/07/2012
The integration of marketing and information technology allows information to be spread farther and wider, which is a great thing. However, so much marketing is done online these days that it can be hard to keep up with developments.
Social media is fast becoming a way to promote business online and is being encompassed into the internet marketing toolset. This is because social media is a quick and effective way of spreading a message and if done correctly can be very effective.
Because the way we are viewing the internet also changing, via increased use of Smartphones and Tablet PCs, social is becoming increasingly relevant because social networks can easily be browsed on these new platforms.
With businesses increasingly finding traditional marketing is not enough to connect with customers, many are making sure that they are ready for the next generation by creating social media pages. These social profiles can work alongside their existing websites or drive traffic to their websites.
Social can also be part of the internet marketing mix that includes SEO and PPC. These are traditional ways of optimising websites online, but can be used alongside social media as a way of increasing the effectiveness of an internet marketing campaign.
So, far from being just a platform for individuals to communicate, social media is fast becoming an integral part of the online marketing mix because of its ability to connect with customers and attract new ones.
Cornish WebServices offer superior internet marketing services. We provide SEO and PPC for our clients as well as setting up social media pages for businesses.
If you would like to know how we could get you set up with social then contact us today.
