Online Business Benefits from Social Logins
28/03/2012
Some websites today are cleverly using the power of social media to boost traffic to their sites.
By asking users to create user accounts via Facebook and Twitter, websites like Pinterest and Klout are using social logins to seamlessly bring in more people.
Directing traffic to your website via popular social networks is a great way of quickly boosting your site’s popularity and spreading the word about it far and wide.
Once people have signed into their social networks they spend quite a lot of time there. Consumer websites can benefit from this and take the hassle out of creating accounts by integrating social login.
The benefit to the user is that because their social network already has their details, logging into a website using their social login will often automatically pass details like photo and email address on.
This saves time for the user in creating new website accounts and allows the website to automatically grab details so they can instantly contact their new customer about their account and special offers.
So if you are happy to share your details will your favourite websites via social logins then this is great news. It is also brilliant news for business because they can quickly assimilate users’ details and be part of a bigger network on the internet, via social media.
If you want to know more about how social networking can benefit your business, contact Cornish WebServices for expert social media advice.
