Use Social Media to Promote your Event
Social media can be used in so many different ways and is ideal for promoting events. As an event is a social gathering; using social media to tell all your friends, contacts and clients about this can be the quickest way to spread the word.
Whether you are promoting a trade show that your business is exhibiting at or a conference that you are involved in, social media is the best way to reach clients and potential customers in the quickest amount of time possible.
A great way to give people an idea of what your event will be like and hopefully get them to come along is to post a video of a previous similar event on your businesses social profile. This will give them a flavour of what you’re about and then they might go onto share this video with other interested parties.
You can also create incentives for people to attend your event by providing special offers; such as money off tickets, refreshments or even a few free tickets. You could either run a competition to win tickets or give some away to some influential clients who you really want to attend your gathering.
There are some specific things you could do to promote your site on certain social media sites. Facebook is an obvious choice because it has an Event listing feature. You can create your event and attendees can then share the information with their friends.
You can also link social sharing about your event with your online advertising. For instance if you are using Google AdWords to promote your event there is a function under Ad Extensions called Social Extensions.
This allows you to include in your advert the number of people that have followed your event on Google+ or given it a +1, making your event and overall brand seem popular in the search engine listings.
So if you have an event to promote there is no better way to do this online than via social media. There are so many tips and tricks to try to create a buzz surrounding your event using the modern phenomenon of social networking.
Cornish WebServices are experts in social media and offer strategic management of social profiles for businesses, as well as training and advice. We have used the social networking sites to promote client events to great success. To find out more about our successful social media work call 0330 555 4680.
Published on 08/03/2013
