Twitter Usage Increases in Small and Medium Sized Business
08/03/2011
The use of Twitter and other social networking sites doubled within small to medium sized businesses in 2010, according to a recent American report.
In the US nearly one in five small to medium sized businesses now use Twitter for social marketing. This adoption of social media is a worldwide trend and similar increases have been seen in the UK as SMBs begin to see the value of this type of marketing to communicate with their customers and clients.
An article in emarketer reveals more:
Twitter usage has been growing quickly among small and medium-sized businesses, according to a report on small local firms. The “Local Commerce Monitor-Wave 14” from BIA/Kelsey and ConStat found that Twitter usage by SMBs more than doubled between Q3 2009 and Q4 2010, to 19% of respondents. Over the same period, usage of traditional print yellow pages remained unchanged. Twitter was still behind many other social media tactics, with nearly half (48%) of respondents using Facebook for marketing and a quarter using some other social network. Read more at emarketer.com Written March 7th 2011.
From a UK perspective, according to an article on Source Wire, research conducted by publishing company Daryl Willcox towards the end of last year reveals a lot about the UK's social media usage:
Over a third of SMEs use social media on a daily basis to promote their businesses, new research has revealed.
A survey of 269 companies conducted by Daryl Willcox Publishing found that half (54%) used social media – and 35% of these said they posted updates every day to platforms such as LinkedIn, Facebook and Twitter. A quarter of companies updated every few days, while 17% used social media platforms weekly.Read more at sourcewire.com
Comment
These figures reveal that social media usage is significantly growing in the UK and beyond. The important thing when considering social media is to make sure your updates are regular and of good quality. Cornish WebServices can help you to create an effective social media campaign that enables you to confidently communicate with clients and customers.
