Using YouTube for Online Business Promotion
YouTube is a very popular social media site for sharing video content but did you know that it can also be used for promoting your brand and business authority on the internet.
There are several ways that you can use YouTube to market your business online. The key aim is to use video content to get more viewers to engage with your channel.
Using video strategically to help build your brand authority is easier than you think if you know a few clever tricks.
There is no argument against the fact that video builds brand awareness and if you create a clever and engaging video that goes viral this can do huge favours for your brand.
If you regularly present seminars or are a professional speaker then why not put your lecture up on YouTube for visitors to view. This will help present you as an expert in your field.
You can also put up presentations, whether they be Powerpoint or Prezi, if you think this will help get your message across and add seo rich content to your channel.
One way to guage how people are reacting to your video content is to measure feedback from your video viewers. Feedback to your videos can be measured via a clever set of metrics and analytics that are built into the YouTube channel.
A bit of analysis will give you an idea of where you are going right and wrong with your video, therefore guiding you towards what changes you need to make to increase the value of your video marketing.
So if you’ve been thinking about using YouTube for business marketing, then Cornish WebServices can advise on the best way to do this.
We provide strategic social media advice and management of all types of social networking channels and have our own Cornish WebServices YouTube channel that we use for our brand promotion. For more information call us today on 0330 555 4680.
Published on 27/02/2013
