Email Marketing for Countrystyle
Skills
- Email Marketing
- Cornish Emailer
- Email Newsletter
Challenge
To create an awareness through email marketing of a new service (plasterboard recycling) offered by Countrystyle Group waste management services. Cornish WebServices were also commissioned to create an email newsletter for this client.
Solution
In order to encourage email open rates, Cornish WebServices firstly created a well written and visually eye catching email design about the new Countrystyle plasterboard recycling service. It was designed to look good within Outlook Preview and as the Countrystyle website was in the process of being upgraded, targeted response was gathered through email replies. There was an impressive open rate of 43% and reply by email of 7%.
The second phase of the project was to create an email newsletter for the Countrystyle Group. This was to replace hard copy and newsletters sent as PDF attachments, with the aim of making the newsletter process more efficient. Cornish developed an email newsletter template, instructed the client on the use of Cornish-Emailer and helped with the first emailing. Afterwards we provided further advice as required. The results were fantastic with a high open rate for the email newsletter and good user click through to the website. The client was also able to then edit, test and send future email newsletters efficiently themselves.
The whole project created an easy to use email marketing system that put the client in charge.
