PPC for Hand Picked Hotels
"Visitors went up 127% and the average CPC reduced by 28% in just two months".
Skills
- PPC/Google Adwords Management
- Search Engine Optimisation
Challenge
To create a Google Adwords Campaign for Hand Picked Hotels Ltd, a collection of luxury country house hotels throughout England, Wales and Scotland. This project required a highly specialised PPC campaign from Cornish WebServices. Individual budgets by the different hotels called for one campaign to be created for each hotel.
Solution
Ad testing and optimisation were carried out by Cornish WebServices. Initially, a minimum of two ads were created and rotated in each ad group and the best performing ad copy was kept. Geo-specific terms were always used in the ad copy and long-tail keywords were carefully selected.
The results were impressive with ROI increasing by four times in two months. The number of sales also increased more than 5 times, the number of visitors went up 127% and the average CPC reduced by 28%.
PPC Success Stories
20% increase in sales within one month of AdWords Optimisation.
50% increase in ROI within three months AdWords Optimisation.
PPC in multiple languages.
