What is Pay Per Click (PPC) or Google AdWords Management?

Pay Per Click (PPC)

We believe PPC/Google AdWords is the most powerful, responsive and effective advertising system the world has ever seen! Do you?

Need expert help in setting up a PPC campaign?
Are you getting the most from your PPC advertising?
Unsure whether you are maximising your return on investment with your PPC campaign?

To talk through your PPC requirements or get a quote contact Cornish WebServices PPC team.

Get more from your PPC advertising campaign

What Does Pay Per Click Involve?

Paid Search provides the fastest return on investment and is always cost effective. It is known under various names such as PPC (Pay Per Click) or P4P (Pay for Placement).

The most important type of paid search is Google AdWords Pay per click advertising. The paid ads are the ones you see marked sponsored ads along the top or right of the search results.

With pay per click your ads are only shown when someone searches on relevant keywords. You pay a fixed amount every time someone clicks through to your website based upon keywords they have selected.

Provided you choose a good set of specific keywords, this means you are only paying for visitors who are interested in whatever your website has to offer. An excellent advertising model.

The largest supplier of services is Google with AdWords and this is by far the most important in the UK. There are other suppliers, and Yahoo Search! Or Facebook PPC are usually the next two to use. After this 2nd and 3rd tier paid search providers can be considered.

Why Use Pay Per Click?

Paid search advertising is very responsive; setup times are fast and the way the ads are shown can be changed quickly according to previous results.

Multiple objectives can be achieved with any paid search campaign.

Brand Awareness
Increasing relevant visitors to a website
New enquiry details
New customer acquisition
Profit from sales

Next page > Why choose Cornish WebServices to manage your PPC?

Benefit from Cornish PPC management expertise

Choosing Your PPC Managers

Cornish WebServices provide an excellent PPC service. We were the first UK company to provide PPC management using only fully qualified AdWords Professionals. We have a large and varied client list for whom we have been managing PPC campaigns on Google AdWords and other PPC providers such as Yahoo Search! Or MSN AdCentre. For examples of our PPC management clients visit our case studies page.