SEO Case Study - Local Search - Dominion Security
Effective SEO should consider all forms of search and not just the standard natural listings. For service companies the Google Local Search or Google Business Listings are very important as these are the most visible
In the image above note that Dominion Securities has dominant positions for "Security Guards London" through a combination of paid search (the top listing shown) and optimised business listings (the very prominent listing adjacent to the map).
Cornish WebServices have been carrying out search engine marketing and website maintenance for Dominion Security since 2007. To generate more profitable business for Dominion Security we have:
- Improved the website to better convert visitors into enquiries
- Optimised the PPC campaign for paid search
- Optimised the website (SEO) for natural search and local search
- Optimised the local business listings
The Dominion Security website has reached first page of Google for their relevant keywords, and usually occupies one of the top three natural ranking positions. It is the combination of natural search, paid search and local search Optimisation which has contributed to the increase in business enquiries and sales for this website.
Client Comment
Many thanks to Rachel at Cornish WebServices for taking the stress out of our web marketing. No longer do we have to keep abreast of every tactic and scheme of companies such as Google to extract even more money from us. She really knows her subject and regularly comes up with ways to improve what we are doing. Raymond Mason, Dominion Security Ltd.
Conclusion
Effective search marketing must consider all elements, natural search, paid search but also local search.
Search Engine Optimisation Services
Cornish WebServices have been successfully marketing websites on the Internet since 2002. Contact us for a realistic quotation to naturally optimise your website for increased visibility in the search engines.
SEO Success Stories
Top page rankings NON-STOP for over 6 years for very competitive keywords in competitive industries. Many long term clients.
Ability to optimise for thousands of keyword phrases.
SEO in multiple languages
