SEO Case Study - Using both SEO and PPC - Total Logistics
Effective SEO is part of total search marketing and is more effective when combined with other advertising such as PPC. In particular is a company website appears at the top of BOTH natural and paid listings then the advertising effectiveness and brand awareness are both increased.
In the image above, when searching for 'logistics consultants' the Total Logistics website appears in both the paid and natural search results in very prominent places. This gives double the exposure on the first page and is particularly important for building brand awareness and giving an impression of authority. High natural positrons naturally are particularly important at giving the impression of being a market leader.
Cornish WebServices have been carrying out search engine marketing and website maintenance for Total Logistics since 2007, and in addition to the ENglish language website also maintain websites in Dutch, Russian and German. To generate more business enquiries for Total Logistics we have:
- Rebuilt the website to be as search engine friendly as possible given the required content
- Optimised the PPC campaign for paid search
- Optimised the website (SEO) for natural search
- Developed Dutch, Russian and German versions of the website for better targeting of potential clients in other EU countries in which they operate.
The Total Logistics website has over several years consistently remained on the top page of Google for the main target keywords.
Conclusion
Effective search marketing may use both SEO and PPC to give top position listings in both the sponsored and natural search results. This doubles the exposure and increases brand awareness.
Search Engine Optimisation Services
Cornish WebServices have been successfully marketing websites on the Internet since 2002. Contact us for a realistic quotation to naturally optimise your website for increased visibility in the search engines.
SEO Success Stories
Top page rankings NON-STOP for over 6 years for very competitive keywords in competitive industries. Many long term clients.
Ability to optimise for thousands of keyword phrases.
SEO in multiple languages
