Search Engine Optimisation - Keyword Selection
SEO Articles by Cornish WebServices.
Disclaimer: The views on SEO expressed in this article were current at the time of publication, and unless stated otherwise are the recommendations or views of Cornish WebServices SEO team.
Is keyword selection important for SEO?
We used to say YES. But maybe the answer should be NO! Now that's controversial!
Why could keyword selection be NOT important for SEO?
Cornish WebServices are beginning to believe that incorrect keyword selection may be detrimental to SEO. This is especially true when no proper keyword analysis is done. The website then becomes full of the 'wrong' keywords, giving no room for the better performing keywords.
How NOT to do keyword selection
It is probably easier to explain what NOT to do, than describe the detailed market and keyword analysis that should underpin keyword analysis. So here are some good ways of getting poor results, which are sadly employed by a few 'keyword analysis companies' offering a quick report.
Use Wordtracker for the US market and then apply the results to UK markets.
Assume that the best keywords are those that have a high KEI (ratio of searches to ratio of websites targeting these keywords)
Assume the value of visitors from different keywords is the same.
When looking into target keywords, Cornish WebServices use the following principles:
What is the point of being ranked number 1 for keywords that produce no visitors?
What is the point of being ranked number 1 for keywords that produce rubbish visitors?
What is the point of optimising for the US market if your market is the UK?
We frequently see keyword optimised websites that fail to produce results, Optimising on the wrong keywords is a useless task with no business benefit.
Contact Cornish WebServices for help with keyword research or keyword analysis and optimise your website for increased visibility in the search engines.
SEO (Search Engine Optimisation) Services
Cornish WebServices have been successfully marketing websites on the Internet since 2002 (before search engine Optimisation became popular). Contact us for a realistic quotation to naturally optimise your website for increased visibility in the search engines.
